“Whoever owns the media, owns the message”

Even though the media has become such an important aspect of our lives, as a society we often underestimate the impact the media has had on the way we live. We practically revolve around the media and what is has to offer. We rely on the information and communication the media provides us with as a way of keeping on track with our daily routines.

Until now, I don’t think I’ve ever considered who actually owns the media and whether or not it matters who controls it. I guess I’ve been so used to just turning on the TV and watching whatever’s on, or utilising social networking sites without even considering who actually owns it, yet alone how much it has influenced me personally. The same goes for watching movies, I don’t actually pay attention to what movie studio or production company actually produced the film.


In Australia, there are 4 people in particular who own the majority of the media. They include:

  • Bruce Gordon
  • Rupert Murdoch
  • Kerry Stoke
  • Gina rinehart

The most important question we should be asking ourselves is ‘Why does it matter who ‘controls’ the media?’. According to Elizabeth Hart, “The new economy makes media dynasties among the most powerful organisations on Earth”. Therefore whoever owns the media becomes an important factor in regards to the flow of information, knowledge, beliefs, values and images. It’s the owners of the media who actually influence what form of media is produced, as well as the content. Media ownership is also important as it has the potential to limit the freedom of expression. The owner of a media outlet can essentially limit the amount, as well as the ability of public discussion when content or a certain topic becomes a public interest.


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