New values are considered to be general guidelines or criteria utilised by media outlets (newspapers or broadcast media) in order to determine how much attention to give to a particular story. They are in fact fundamental to understanding new production and the choices that editors and other journalists face when determining what is deemed to be newsworthy and what is not. News values act like the edges of a prism as they focus and direct information into the appropriate categories. The seven news values mentioned in the lecture include:
- Cultural Proximity
- Elite References
News values are in fact changing as media outlets thrive upon entertaining their audiences. It’s because of this that entertainment and celebrity news is now at the forefront of the media. Much of the criticism of news values today focuses on the inadequate coverage of real (‘hard’) news, as it is being replaced by entertaining celebrity-based news.
Whether you like it or not, celebrity news has become a fundamental aspect of the media. What has been described as a major shift in contemporary journalism, celebrity news has transformed from an array of print and television outlets, into a category of content found across various media channels. The demand for celebrity news and gossip is constantly increasing; therefore media outlets will do whatever it takes to acquire the latest and most sensational story.