Whether it’s in the form of a text, sound or image, remixing is defined as rearranging, combining and editing existing material in order to create something completely new and unique. Although existing material is being used, it’s still considered as a creative process as the creator must develop and combine two or more forms of media into one. The concept of remixing has extended much further than just music; it has now become a part of everyday part of life and essentially a social norm.
In today’s society, we are more likely to utilise online sources to consume entertainment, rather than the traditional mediums. Due to the advancement of technology, there has been a clear increase in the availability of media content (whether it be music, text or video) online. As a social platform, YouTube has now become the medium in which remix culture is uploaded and viewed by audiences worldwide. For instance, if I wanted to view remixes, mash-ups, parodies or other forms of remix culture I would instantly search through YouTube because of the rise and availability of user-generated content (Bruns 2010).
Gregg Gillis, also known by his stage name ‘Girl Talk’, is “one of the hottest new artists in an emerging genre of music called ‘mash-up’ or ‘remix’” (Lessig 2008). Gillis repositions popular music in order to create a “wild and edgy” dialogue between artists from a widespread of different genres and eras. One track in particular, titled ‘Let It Out’, is a clear example of a remix as Gillis takes samples from a total of 24 songs and combines them together to form an original and unique work of art. It’s artists like Gillis who believe in the idea of fair use, as he creates something completely new from existing material, which is transformative (Lessig, 2008).